In Panpuri there is purity
Vorravit Siripark says we can travel though time borne by diferance scents alone.
By Kupluthai Pungkanon
DAILY XPRESS
Thailand’s not short of spas this much we know. Anyone getting into the business had better have a unique selling point and top quality services, says Vorravit Siripark, whose company Puri distributes the Panburi spa and aromatherapy products.
“People are more sophisticated now they know what they want – so the business is quite challenging and competitive,” he says.
“The Thai brands are strong in natural, oriental, exotic ingredients, but weak in packaging.”
Vorravit’s master degree in luxury – foods management from Milan, Italy, is paying off.
“My studies were very specialized, focusing on business, marketing and managing high end brand names. As a student I did research on the potential for spa businesses in Thailand, before the boom started.
Panburi has been offering top quality spa and personal care products, often customized, sine 2003. They ‘re found in spas, resorts and department stores in 21 countries, including in Europe.
The success of Panburi, Vorravit says, begins with its name. Pan, or panya, is Sanskrit for “window, the awakening of the mind”, and puri has multiple meaning in several languages.
In India it refers to the holy city of Orissa. In Bahasa Indonesia it means “palace”, suggesting luxury, and it suggests “purity in English, French, Italian and Spanish.
Panpuri adds eaatern sophistication, the subtle scents of its essential oils – jasmine, lemongrass, ylang ylang, sandalwood and more – and impressive packing.
“I like to think of Panpuri products as having a personality,” says Vorravit. “It could be a mister, Miss or Missus. If it happens to be a lady, she has many dimensions – elegance, sophistication, and yet a unique heritage in the modern world.
“I believe people can travel though time when they smell difference scents. To me, the smell of jasmine reminds me of my childhood with my grand mother. She gave me refreshing drink with jasmine blossoms floating in them.
By Kupluthai Pungkanon
DAILY XPRESS
Thailand’s not short of spas this much we know. Anyone getting into the business had better have a unique selling point and top quality services, says Vorravit Siripark, whose company Puri distributes the Panburi spa and aromatherapy products.
“People are more sophisticated now they know what they want – so the business is quite challenging and competitive,” he says.
“The Thai brands are strong in natural, oriental, exotic ingredients, but weak in packaging.”
Vorravit’s master degree in luxury – foods management from Milan, Italy, is paying off.
“My studies were very specialized, focusing on business, marketing and managing high end brand names. As a student I did research on the potential for spa businesses in Thailand, before the boom started.
Panburi has been offering top quality spa and personal care products, often customized, sine 2003. They ‘re found in spas, resorts and department stores in 21 countries, including in Europe.
The success of Panburi, Vorravit says, begins with its name. Pan, or panya, is Sanskrit for “window, the awakening of the mind”, and puri has multiple meaning in several languages.
In India it refers to the holy city of Orissa. In Bahasa Indonesia it means “palace”, suggesting luxury, and it suggests “purity in English, French, Italian and Spanish.
Panpuri adds eaatern sophistication, the subtle scents of its essential oils – jasmine, lemongrass, ylang ylang, sandalwood and more – and impressive packing.
“I like to think of Panpuri products as having a personality,” says Vorravit. “It could be a mister, Miss or Missus. If it happens to be a lady, she has many dimensions – elegance, sophistication, and yet a unique heritage in the modern world.
“I believe people can travel though time when they smell difference scents. To me, the smell of jasmine reminds me of my childhood with my grand mother. She gave me refreshing drink with jasmine blossoms floating in them.
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2:32 PM
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